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Expression
名人效应míng rén xiào yìng
celebrity charm; celebrity effect
名人效应是商业广告中最常用也是最为有效的手段之一。借助名人的知名度和影响力,达到广告宣传目的。
Celebrity charm is the most commonly used and one of the most effective means in commercial advertisement. With the help of the name-recognition and influence of the celebrity, one can achieve their promotional purpose.

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