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爆炒bào chǎo
quick-fry; a metaphor for launching a whirlwind mass media advertising campaign for quick and optimum commercial impact in a short period
新片这未上映,电影公司对此片的爆炒 已经开始了,以吸引更多媒体的注意。
Before the new film hit the theaters, the film company had already started quick-fry it in order to arouse more media attention.

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