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Expression
烧钱shāo qián
to burn money, used to describe someone who spends money very quickly
卓越网向众人宣布将为中国音像业打造一项全新大奖。为此卓越网开出1000万的赏金征集畅销影视音乐精品。这是卓越网在融资5000万之后推出的最大的一次“烧钱”活动。
Joyo announced to the public that it would launch a brand new award for the Chinese audio and video industries. It gave a 10 million yuan prize for the best collection of music from movies or television dramas. This is its largest“money burning ” activity since it was financed with 50 million yuan.

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