Search the dictionary
Search Chinese-Tools.com
View recent posts | Search | Navigate:

Goto Thread: PreviousNext
Why do Chinese people love Western luxury brands?
Posted by: Puilingleung (IP Logged)
Date: January 22, 2009 10:59PM
Hi there,
I'm a student studying an MA in Int. Business Management in London and would be so grateful if you would fill out my questionnaire if you are from China and enjoy buying designer brands.

Link to questionnaire: [www.my3q.com]

The topic is: to what extent should Western luxury brands change their brand, marketing and product to appeal to a Chinese consumer. The research questions ask if Chinese people prefer Western brands to locally produced products and whether they think Western brands are better, if so why.

It gets a bit slow to load when too many people are viewing at once, but once to get to the answer page it should be fine. Your feedback, help and time is much appreciated and I hope you enjoy it.
Thank you,
Ling.

Re: Why do Chinese people love Western luxury brands?
Posted by: Onthink (IP Logged)
Date: February 21, 2009 12:48AM
Because they want to be modern. After a while, they will be back to their original culture.

Re: Why do Chinese people love Western luxury brands?
Posted by: Onthink (IP Logged)
Date: February 21, 2009 12:50AM
After a while, they will love their own clothing style and handicraft such as follows:






Re: Why do Chinese people love Western luxury brands?
Posted by: Ajin728 (IP Logged)
Date: July 28, 2009 09:04PM
nouveau riche

I think so...



This forum is currently read only. This is a temporary situation. Please check back later.
Copyright © VerticalScope Inc. All Rights Reserved.
page served in 0.038s